It is right to try to take systemic steps to equalize access to opportunity across the board. The best (but imho still incredibly flawed) way of doing this is to use "anti-biased" hueristics to increase representation of certain people. In school admissions, for example, this might mean prioritizing applications from poorer areas. In other places this means having minimum quotas for hiring certain genders or ethnicities.
Yes, to be utterly semantic, it is discriminatory. I don't know how this sits with me, but it is technically true. But, whether it sits well or not, it is virtually impossible to fiddle ourselves out of this quagmire of inequality without taking proactive _opposite_ steps. We need to somehow equalise the playing field, thus equalising access to merit, thus equalising the soundness of the so-hailed "pure meritocracy" that so many seem to uphold as the ideal.