But in a car you are guaranteed to be facing forwards all the time. The "rear" speakers will always be behind you.
When I'm driving, I want my ears to alert me to spatial happenings where I can't see them. I force the audio to the front speakers only, specifically to prevent it from sounding too "real". I also hate it when the music has sirens in it.
So, this is spiffy, but I hope there's a way to turn it off.
Driving is a privilege, not a right. The consequences are drastic, and the bad behaviors creep.
They know noise cancelling though, at least knew better than most few years ago. It seems other players have caught up on this though
Last but not least: I prefer to not paying for stuff that I don't need, but car hifi is one of the (many) "features" you cannot opt-out easily.
Secondly, people commute. A lot. They also like music. Good sound systems have been very important for people for decades now as a result.