The original meaning of "meme" equated cultural snippets to genes. This seems to be a confirmation of the validity of that way of thinking about cultural ideas.
The currently popular understanding based on hopes of eternal progress would of course be in support of this, but sophisticated CCE based on a high level of intelligence may itself be only one of the ways that genes 'achieve' propogation.
What bacteria lack is an ability to build a starship and travel outside their gravity well. This may strictly require intelligence in life forms which are able to colonize a neighboring celestial body.
Maybe over their billion+ year existence they're content with waiting for the occasional asteroid to blow them into space to the moon or mars or some other asteroid or what-have-you?
Or maybe they're content with waiting for meatbags to get intelligent enough to build space ships for them? I know that we are full of bacteria, and wherever we go, there we are. So the bacteria would be there as well.
I just think bacteria have so many methods of getting to extreme environments, and surviving them, that I'm not sure starships are necessary to their continuance.