You really need to live under a metaphorical rock in order to not find out what Musk is up to. He's constantly talked about on this forum, and all other internet forums related to technology. Just watching regular news will get you some info on what he's currently doing. His megaphone is too loud even for dedicated people who wear earplugs.
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That's not relevant to buying Twitter, though. "Other people freely choosing to talk about him" is not a megaphone.
And also, no. Many people I know are barely aware of him. Tesla is more famous than Elon Musk, who is more famous than SpaceX.
In my opinion, they are "freely choosing to talk about him" the same way people freely choose to buy a product after being exposed to advertisments for it.
Well, the opposite. They're talking about him because that makes them money.