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Conversion API (Experimental) - Converting between formats within your application can be a pain, but with the experimental Conversion API you can now easily convert between PDF, HTML, text and images. Generating PDF invoices from HTML, displaying PDF menus as HTML or extracting text from images using OCR is now as simple as an API call.

There was some discussion of this during the Q&A in a session at Google DevDay. It sounds pretty interesting.

Particularly interesting for business software: "Generating PDF invoices from HTML, displaying PDF menus as HTML or extracting text from images using OCR is now as simple as an API call."