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This has been going on for so long that the only possible explanation is that Amazon makes money from this kind of fraud and has decided that it is worth it.
They make big money from marketplace sellers, and the size of the roadblock needed to stop creative overseas scammers would be large enough to dissuade most legitimate sellers.
How is the FTC not suing Amazon for fraud on a daily basis? A lot of this shit is sold directly by them, not by Marketplace sellers, so Section 230 concerns do not apply.
Can they be held liable because of co-mingling inventory?
Regulators have been made impotent.

Who’dda thought that regulators maintained order and protected people?

You think there should be order and rule following in society? And laws and regulations should be enforced?

Looks like we’ve got ourselves a white supremacist over here.

Indeed it looks like we have.

It's curious how selective the people who cry "order and rules" the loudest are with which rules they consider valid and which they don't, and which rule-breaking they consider criminal disorder and which they don't.

But more importantly, this comment, and now mine too, are simply off topic and irrelevant, and deserve downvotes for that (and mine also for going personal), not actually the exposed odious political attitude, though I somehow just clairvoiantly divine that you don't believe that is the reason.

What point are you even trying to make with this nonsensical flame bait?
Society seems to be degrading along multiple axes, from non enforcement of regulations against false advertising, rampant street crime that is furthered and facilitated by not prosecuting the offenders, breakdown in the education system teaching stuff far kookier than young earth creationism, the massive ineptness and exploitation in the handling of the virus situation, the virus thing was such a massive clusterf@#k its hard to even describe or see the full extent at present, wrapping cloth around children’s faces for hours and hours at a time for months maybe years on end, injecting them with this mRNA nonsense, damaging their hearts for life, if not worse, this was all utterly despicable and insane given the known facts.

And all that barely scratches the surface.

Some people see all that and they say “hey what the heck is going on? Why don’t we stick to the system of science and the system of laws and governance that have been serving us pretty well for several hundred years?”

Some other people hear that and for some reason respond by hurling epithets that don’t even make sense, have just become all-purpose verbal tar and feathering coinages. “Racist!” “Conspiracy theorist!”

So yeah, lot to unpack there, as they say.

This has been a problem since 2015 yet it seems amazon does not care

it's the same schemes: fake reviews, hijacked reviews, etc.

I remember this being in the news even as far back as 2019 https://slate.com/technology/2021/12/amazon-listings-wrong-r...

It is so prevalent, the question is: why are people shopping at a company intentionally having a go at misleading them?
Same reasons people use Discord. Convenience, herd mentality, discounting risk that's intangible from an evolutionary biology perspective (fraud and privacy violations don't activate the amygdala the same way a bear charging at you does), illusion of lack of choice (which is really just lack of knowledge of choice), resistance to change, apathy, stockholm syndrome, and basing decisions on emotion rather than rational and critical analysis.
Because the issue of fake reviews and scam products is blown out of proportion. Amazon remains one of the most convenient digital stores to shop on. I have almost never received a product that was different than what I expected. On the rare occasions that it did, it was because of a misjudgment on my part rather than misleading advertising. I have learned from my experiences.
There's a wide spectrum of 'scam' products on Amazon. The obvious scams, like this, are quickly spotted, but there are other less obvious situations where people may get subpar items and most don't even realize it.

Things like: items sold as new which technically aren't, gray market imports, modified items, quality fakes, items that aren't fake but are misrepresentative of another item, etc. These are all over Amazon, and other marketplaces.