Conversational Computing is just not ready. Even a better AI, alone, will not solve it 100%.
But because of the 2010s meteoric rise of FAANG (in the public imagination and stock market) they think they can quickly push into mainstream all these immature paradigms like IVA, AR and now VR.
All these technologies exist since decades, but they are not ready! billions of dollars of investment and marketing are not enough to make them so.
As small a Leap as a tactile portable device took us almost 20 years to reach a conclusive mainstream form (iPhone)
We need to accept that IVA/AR/VR are exponentially larger leaps and should remain side-shows for a very long time to come.
For example, Microsoft is finally acknowledging this, with HoloLens being now just "to help you solve real business problems".