> One minor correction - no one 'wants' ads.

Yes, in 2022. I have ad fatigue. PTSD, even, from the onslaught and effort to avoid them.

But I recall a time when I enjoyed ads and actually looked forward to them and paid good money for magazines, and to a lesser degree TV, full of ads that somehow seemed informative and civilized and entertaining. Byte Magazine, The Computer Shopper (all ads! yet I paid for it!), Car & Driver, Popular Mechanics, Bicycling, you name it. I don't think this is nostalgia; I was informed and entertained. Never again, I suppose...