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by TremendousJudge·3y ago·view on hn ↗
because the "shoehorned political opinions" are not coming from the writer, are coming from market research done by the executives. they will not risk their investment by hiring a writer known for taking risks and having a vision, which ironically is what dooms the product to mediocrity
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Given the way most of these politicised productions have been underperforming and sometimes even crashing this seems to be unlikely. It is not the market which demands this type of programming but more likely to be an outflow of the focus on ESG by certain investment companies which will eventually find out their investments tend to loose value if they insist on pushing a political agenda before profitability. These companies are not dealing with their own money so they hold a fiduciary duty towards their clients who are, by and large, not in it for pushing politics. Once their investments start tanking they'll start looking for someone to blame and sue which is when Blackrock, Vantage and the other investment companies pushing ESG will start to feel the heat.
I thought this at first too, but actual market research shows that real "woke" opinions are about as rare as facist ones. If they did market research, I think they mistook the loud minority on twitter and the internet in general for their larger viewer base. I can't prove my ideas, but I can certainly see Disney losing billions, their CEO leaving and their stock crashing.