I'm in Toronto (Canada), it's pretty much the same thing in terms of "*plex" experience.

Some reality check, they maximized things for profit so much that:

1. Most Hollywood movies suck to a extraterrestrial degree.

2. The food sucks and its expensive.

3. Say whatever you want, 3D still sucks comparing to the default 2D experience.

4. Way too expensive for what the experience provides.

5. Niche theaters with quality stuff are always sold out.

6. 15 min of commercials.

7. Noisy teenagers.

8. Most of these movies are a 1 hour long product placement

Finally: if they decide to compete with the home, they loose, my TV is huge, my speaker set is awesome, my food is better, my sofa or bed are more comfortable.

They need to find other ways to convince me to move my ass, pay $$$, and be there.