I wonder if this was just lazy MVP development or a conscious strategy to get attention. I never would have heard of them without this controversy, and it's something very cheap for them to fix (just rename). Probably need to attract more than just HN, but if they can somehow turn this into a few mainstream press articles about "tiny Mastodon photo service attacked by Mark Zuckerberg, personally!", it's a win, especially since the remedy is renaming an internal product feature where the names themselves aren't even significant. (Probably doing a "community poll to come up with new names" would be a worthwhile growth hack, too.)