You pay an artist to make decisions for you that you have no expertise to make yourself. Stable Diffusion and similar things don't help with that because ultimately what it requires is taste. The job might change and different people might be better at it than current artists, but you still need a human making that decision.
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That isn't how commercial art works in practice. Executives rarely turn art decisions over to artists. What happens is that artists come up with multiple proposals, and executives pick the one they like best, usually after several iterations of suggestions from the same executives have already been implemented. Generative AI fits that process like a glove.
Yes, I know that, but where we disagree is that I think the social process of involving the artist is important and can't be replaced by having an app just show a bunch of options.
Lots of corporate art is already being created via outsourcing platforms that tightly control communication between customer and artist, who in many cases never even speak on the phone, much less face-to-face. That process is not very different from what a well-implemented iterative AI prompt could offer.
I understand that when a company like Coca-Cola is looking to reinvent their brand identity or similar, things are a lot more involved. But 99% of commercial art projects aren't anywhere near as complicated as that.