Item — HN Reader

As a user of trello I fear 'being a general purpose data structure for everyone' is the wrong direction to go :(

# Target Audience?

When you look at who is using trello right now you will find mostly agile teams, startups, freelancers, engineers, designers who do software development.

IIRC this is also the reason it originally got built. The team wanted to scratch their own itch and I think they did a good job.

I like trello a lot. I dig Joel and joelonsoftware and am curious what the future holds. I hope it won't end up as a misunderstood tool by trying to be everything to everyone.

# Niche vs Horizontal

If you are interested in the trade offs related to going niche vs going horizontal I think 'Crossing the Chasm' and 'Inside the Tornado' are great books to read.

# Disclaimer

I'm working on https://www.blossom.io which has a feature set similar to trello but is aimed at people who deeply care about product development.

2 comments

I totally like your simplistic design, the one that inside the Macbook Air on the picture. Just signed up with my email, waiting for invitation now.

Just dropped my email. Love what you're doing so far.

1) Who did your design for the public page / sign-on process? </br> 2) What's your long term goal with the product itself compared to where it stands now?

We did it ourselves but we should improve the onboarding process - e.g. we are generating temporary passwords at the moment which will be replaced with traditional activation links in the next iterations.

Long term vision of the product: be the best team coordination solution for product development.

Since I used the word 'best', here's the context:

* cross functional teams

* lean/agile methodology

* care about what they create

* care about their customer

* care about UX

Long term vision for us ourselves (company): serve the above as good as we can by providing tools that help people to focus on delivering value and getting great products out of the door :) which btw is really really exciting