Companies pay top dollar to show an ad when someone searches their name, otherwise a competitor could make a paid ad slamming the product. We dealt with this first hand a year ago in my company.
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Yep. Which is kinda insane when you think about it from a user perspective. You search for Rev4, as a user, and unless the company you’re searching for has paid Google not to basically fuck up the top result, you don’t actually get back what you wanted.
It’s almost like when you’re searching for a movie on Netflix and it only shows you similar titles because the movie is not in the catalog. Super annoying.
Sure, Netflix and Google have very different reasons to do that. Bus as a user: you search for A, but get B.
Not even taking into account how annoying it is from a company perspective.
Ehn, it is what it is. Everything atrophies, some faster than others.
Who cares about HN commentators when as a PM I am essentially judged on P/L and I want a good stock refresh.
And that's why I'll never work anywhere remotely B2C related.
The big problem is context. If someone is looking for a new car showing competitors offerings is really just classic advertising. If they're not they're probably looking for info about the car they own and it's mostly dead ad spend other than generic brand awareness.