It’s less cool and flashy than the real time online machine learning model you want to build, or the multi-level bayesian model to determine causality between revenue and an obscure event, but that data dictionary and table/db catalog really needs to be built before everything else
Then document the essential reports to the extent that a high schooler should be able to produce/maintain them
Then adjust the reports so that the metrics indicate what management actually needs to learn from them (if you don’t know what’s important for them and for the business, then finding out is part of the job, too)
All these things are extremely important, and it’s silly to suggest your work is meaningless just because it’s not fun or interesting. There are no tv series about civil engineers building sewage networks but public sanitation saves more lives than medicine. Data work works the same