I don't think there's a "cast & stone" mantra to success. I believe great guys like Steve find their own mantra independently and that's what works. Understand your work force, business and independently derive your own mantra. I guess that's what Steve asked others to do, not copy him.
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Have I been wrong 40+ years when I've been saying "cast IN stone"? If so, what is the etymology of that phrase? (I was at least in my teens when I was told the saying was "for all intents AND purposes" instead of "for all intensive purposes".)