Ya I see this as an extension of what's happened to the Internet, but in everything.

Searching for a product now is just a bunch of SEO crap rankings with affiliate links. Didn't take anything intelligent to create those, just rename 2022 to "2023 (Updated)" and viola. The cognitive overhead of having to parse out solid reviews, find trusted sources, etc., is pretty high now.

And now we're going to have video, audio, music, and entire conversations we think might be authentic but aren't sure, that are just regurgitating patterns with some guesses mixed in. Feels like the next phase will be trying to constantly parse our real from fake.