The full version of the essay might be better but this version seems to be exploiting Calvino and relying on a great many short out of context quotes to lend credence to the authors essay. At least from what I remember of Cybernetics and Ghosts, which I remember as Calvino playing with and exploring an idea in his signature way.

An aside, Calvino's out of print and difficult to find essay collection The Written World and the Unwritten World came back into print this year.