The sub title explains it fairly well

>Celebrating the Æsthetic Collapse of a Xoomer Subculture

He seems to be alluding to how the scene changed in the late 90s and does so throughout the article while giving a brief history of it all. The rave scene became the club scene and became a commodity which are things antithetical to what the rave scene was. The rave scene of gen-x is dead and what we have now is very different. I get a strong feeling he is trying to be the Hunter S. Thompson of rave with this piece and he does not quite pull it off.