0. Country/state legislators starts discussing mandatory html version for static content.
1. Some website (not « webapps ») start providing an html only version.
2. First users wave engage: plenty of hn readers , others techies, people with disabilities. Some news enthusiasts find it useful to consume articles (and the web !) as a simple and peacefull content browsing way.
3. First wave share their enthusiasm. Others sites catch up. Second wave with people from all sides, including:
4. PM, advertisers, marketers, businessmans… all at them have different opinions about this. However those who have direct or indirect interests with online advertising also fear kpis decrease.
5. A bunch of ad lobbyist flood the legislators. End of legislation discussion.