Car manufacturers (among others), didn’t seem to understand this logic. When it comes to in-car adjustments of vehicle capabilities—heating/cooling, music, etc.—touchscreens offer no benefits to users that exceed the simplicity of usability and the safety of dedicated hardware controls.
The irony, of course, is that Apple played a large role in popularizing touchscreens even if the logic the company used for choosing it was lost on so many, even though Jobs made clear the explicit value for smartphones.