Maybe I'm a little picky about naming, but I've always found it so confusing that "WordPress" is the self hosted open source project and "WordPress.com" is a project like Squarespace/Wix that uses WordPress. In addition to confusing, I even see it as somewhat misleading. It would be so much better if WordPress.com was called, I don't know, Spot. I think that for the branding of both projects it would be healthy.
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The CMS project is hosted in Wordpress.org. The commercial service as Wordpress.com. It's perfectly clear which is commercial and which is the community/project.
It's just that both use Wordpress, the technology, and both were started by the same person, who created Wordpress the project.
Same with Ghost. The service is also hosted in Ghost.io, and called "Ghost" - same as the open source project CMS.