You should understand the guilt is on the recipient side (you). Here the sender (Apple) may have genuine concern about their users health or have marketing incentives to express the same concern. Probably a mix of both.
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Regardless of whether they are doing it out of genuine concern or to cover their own asses, they aren't reporting my usage or lack of activity so that I can not do something about it. If they wanted me addicted, they would do something else.
That is exactly my understanding too. Though I think « inform » is more appropriate than « guilt trip »: my first understanding of your comment was « Apple wants to makes me feel guilt when using their products ».
Or Apple just has liability concerns so it includes these options as a feature.