Are they afraid of the competition?
It is ironically pretty unemphatic on the part of the workers. The empathic question is "What did you think they would do in response to their actions?".
This is just speculation and I could be wrong, I'm just going off of american cultures disdain for the working class and how private organizations endeavor to jeopardize parity for it.
The real issue is, as always, money. Studios used to get away with paying less for streaming content in its early days. Now that it's very successful it's time to establish real rates.
There's also an argument about "mini rooms", where they hire fewer writers to work on a project. That's also partly an AI thing: they're afraid of the studios getting AI to do the first draft, and then hire (fewer) writers to make it not suck.
A lot of this ultimately cuts to the concept of unions in general. Studios can always get somebody to do mediocre work for cheap. That threat cuts into the earning power of those who can do better work. There is a strike because studios think they can hold out longer than the writers can.
But it's not just merit, it's bang-for-buck. Companies will be happy to generate 2-3 star shows for free instead of paying writers to produce 3-4 star shows.
Also the cat is out of the bag - it's likely that writers will use GPT to help themselves write at this point.
The cheap ones. My memory of tv as a kid was "why is everything sports and news?" and, as a teenager "why is everything roommate simulators" and then later "why is everything cooking, dancing or singing competitions?"
Product placement used to just be part of ads until they brought it into the programs themselves.
I have no doubt the industry will chase their margins at every possible chance.
(I don't really mind the idea of paid writers using chat gpt, though. Maybe it's naive but I think they could offload some of their work and spend the saved time producing higher quality work - until a bunch of them get fired I guess)
Haven't you heard it said: 'there's nothing new under the sun'?
Wait, why is it just their editorial staff?
I guess they didn’t want the same privilege for the people actually writing the content. Can’t have content farms unionize but the taskmasters sure are!
What am I supposed to do, recommend someone bad TV just because I think they should probably watch it?!