> making an expensive and inaccessible experience available to everyone
Too sad the marketing bullshit obfuscate what is the target here.
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They say that you will be able to buy an 8 to 15 minute flight experience once they launch.
Seems like that is their target.
Yeah, it says "LIFT doesn't sell aircraft, we're the first company in the world to offer electric multi-rotor flying as an experience". Their marketing is also to investors and they might sell aircraft in the future but right now it's just short supervised (ground station) flights.
Oh thanks but by “target” I meant “end users that will pay for that ~10min experience.
I thought that would be obvious… so side question: how would you have phrased it?
Target audience probably. "Target" reads as "what are they doing", Target audience" reads as "who will be interested in what they are doing".
Thanks! That’s helpful.
Segway 2.0, now 10x more deadly.
AaaS, aircraft as a service.