Unsolicited and Bulk is usually the going definition. If's it's a targeted, relevant, personalized email it starts to be not-spam.
And I'm definitely a proponent of cold emails. However I couldn't help also resonate with this from Banksy today:
https://twitter.com/#!/negativeneil/status/17468993380458496...
I'm realizing deeper into the tech world I go the more signals tossed in all directions my way. I don't see spam though, I don't see the viagra ads or the russian wives. That's a testament to Google, Mailchimp, and the bevy of email marketers.
But I still have needs, wants, and requirements for work, personal, or consumption. So rather I see relevance and irrelevance of all these things tossed me way. That's spam's inevitability.
That Banksy item is pretty old. I'm getting a slight chuckle that an Instagram shot of a blog post posted on Twitter is getting play. Then I remembered I saw it on Tumblr last night.
The internet is just weird.