As miserly as this is I’ll probably end up paying their Danegeld as long as they don’t mess with SponsorBlock too. My motivation is a straightforward ‘see as few ads as possible at as little cost as possible’. Of course the problem with Danegeld is that it’s usually a temporary solution to the Viking problem, I bet they’ll start infesting premium with ads at some point too.

At the end of the day business to consumer advertising on YouTube boils down to ‘waste x of your limited breaths and heartbeats being lied to and gaslit by a brand’ and I genuinely don’t understand how someone can believe adtech like that is a social good unless their salary directly depends on it. Advertising is psychological pollution and I believe online it should be strictly regulated in the same way advertising is regulated on British TV.