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Does anyone remember Clubhouse? Clubhouse the social audio app at clubhouse.com ?

The sudden popularity of clubhouse.com overshadowed clubhouse.io forcing the latter to rename to shortcut.com.

https://www.shortcut.com/blog/clubhouses-name-is-now-shortcu...

Slightly OT, but we used this at my last company and it was a delight. Very much a "what if Jira were good" dream-product
Same, after that I migrated to using Jira at another company and was a pain in comparison.
It was super confusing the first few times I heard it mentioned when I switched to a new company.

Now their name and logo are similar to apples shortcuts.app and news.app

Reminds me of how the $ZOOM stock kept shooting up whenever ZM was in the news: https://securityboulevard.com/2020/04/investors-buy-up-the-w...
This is an actual play book strategy in good times
Looks like meta might have to change the name if the other threads owns the trademark, that or pay for the name. That clearly this is proof the two products are getting confused by would-be users.
Instagram had a threads product previously, so I am sure they have figured out if they are allowed to name it Threads or not: https://www.theverge.com/2021/11/17/22787783/instagram-threa...
There's no US trademark for "Threads", but somebody submitted an application for it on Jul. 07, 2023 for... Next Computer Inc. Hmm! https://tsdr.uspto.gov/#caseNumber=98075358&caseType=SERIAL_...

According to Delaware filing, this "Next Computer Inc." was incorporated 12/14/2020.

> For: Downloadable computer application software for mobile phones, namely, software for providing access to information, advice, food and exercise databases and calculation tools including a interval timer, covering the field of diet, weight loss, diet planning and lifestyle wellness, and intermittent fasting

Lol, I wonder if they had a generic dieting app ready to go so they could jump on any new brand name that they could grab the 'downloadable software' mark for.

There is trademark common law that covers unregistered trademarks. I am not a lawyer, so I won't comment on how or if it applies on this case.

https://en.wikipedia.org/wiki/Unregistered_trademark

There actually is a trademark files for THREADS https://tsdr.uspto.gov/#caseNumber=87522273&caseType=SERIAL_...
They also took the "Meta" trademark from an existing augmented reality company. I believe that company decided to sue facebook. I think facebook probably just doesn't care and will just settle any possible lawsuits or something.
I don't see a ton of actual people or friends posting on there. I do see a ton of brands, though.
Is there a way to see corporate brands on the Slack-alternative-Threads, or is this comment about the Twitter-alternative-Threads?
Plus NSFW content is banned and moderation is much heavier handed than Twitter. This seems like a ploy to get people addicted to the algorithm but in 'Threads' fashion. Twitter may have an advantage if people perceive it to be a more 'realistic' portrayal.
A lot of people use instagram where NSFW content is banned. Most people wouldn’t post or look at NSFW content online if it was related back to their IRL selves. There’s certainly a big niche for a “more wholesome web”. While I think it’s goofy to expect the entire web to operate like this, I kind of like that I won’t be inundated with porn, videos of people getting killed/maimed, etc. when I’m scrolling on some social media apps.
I’m guessing they’ve given brands that advertise on FB and IG various promotions if they post to Threads to create the illusion that someone is actually using it.
I can't tell if you're talking about OP's link or to the unrelated but same named product.
I’m sure the geo-restrictions placed upon the app, only making it available in the US and a few other select countries are contributing to this.

There may be -no- official IG Threads app in the AppStore when curious minds go searching.

It's dumb. Needs a web interface. Hard pass without the ability to block adds or export data.
Hm? Threads is available in all countries except EU (and China I guess).
Yea It took some time before I had it available in the PlayStore here in Canada after the release, but the app from this article had updated their description saying they are not related to META Threads.
Funny, Meta just went through the same trouble with the name 'Meta'.
I still just call them Facebook, just like most people still just call Google Google (instead of Alphabet)
Well technically Google still exists; it’s a subsidiary of Alphabet, and people who work at Google are employed by “Google LLC” (and not Alphabet). (In fact I think I remember there was some training that explicitly told us to NOT say that we were employees of Alphabet.)

The company “Facebook” no longer exists, though.

Who or what is a meta. Everyone knows what facebook is though.
I thought this was the idea. The public stopped trusting Facebook so they needed to obfuscate.

It's scary when you open Instagram and it says "from Facebook" but meh when it says "from Meta."

Same as reading "business X acquired by Facebook" versus "acquired by Meta."

It's a form of reputation separation. Same thing Google did with Alphabet.

As a former employee with a decade in the shop and as much inside baseball as anyone could expect:

I have no fucking idea what the Meta name change was about.

I hate Elon so much that I'm willing to help Zuck steal more of my private data ... sigh.
an elegant summary of american politics in 2023
Happened to me.

They say something like "this is similar to slack, not a social network", but it still seemed like a plausible description of the FB Threads.

They should be more explicit: "THIS IS NOT FACEBOOK/INSTAGRAM THREADS".

You say "they should", but man does that sound like an annoying thing to have to do to your product...
It really was a huge L to not have threads.com
If 100 million sign-ups in five days is losing, I don't want to win.
The same "L" as not having steam.com
Such a bizarre decision too. This is the best chance Meta had to eat Twitter's lunch and obviously the branding is going to make-or-break that. With the massive +EV potential that represents, and the value provided by owning a .com (as demonstrated by the amount of confusion from people going to threads.com), does it not seem obviously worth it to negotiate extensively with Threads.com for them to rebrand and sell them the .com? It's not going to get cheaper for them if Threads does indeed eat Twitter's lunch.
Meta was caught flat-footed by the success of Threads. They had better get in gear and take Threads seriously or they risk losing the thread.

badump tsss

Just looks like a more expensive and less feature rich version of slack?
Well, now I am wondering what the reports of threads user base plummeting means....
It means the record-breaking sign-up boom has tapered off, and user behavior is evolving from "hello world" mania to more normal usage patterns.

> Between July 6 and July 12, figures provided to TechCrunch from Data.ai indicate that Threads had more than 880,000 downloads globally on iOS alone, having had “few downloads” prior to this point.

It also means that Meta calling their Twitter-killer "Threads" is the best thing that could've happened to threads.com, which was (at best) not thriving.

People wanting to download a Twitter clone and downloading a Slack clone by mistake. Both with a bland generic name. Describes the state of tech pretty well right now.
In the past we never had generic names in tech, like windows or apple
Maybe Mark could brand rename to .... ElonsLunch
Maybe he would accept that idea for the name of another offspring.