Looks like the wind has changed, and they want to give a string signal of what is allowable or not. See also https://news.ycombinator.com/item?id=36975701 from yesterday.
Not sure whether actually get the $300M paid....
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"Two of the central players of the operation, Roy M. Cox and Aaron Michael Jones, were under lifetime bans against making telemarketing calls following lawsuits by the Federal Trade Commission and State of Texas."
We can hope that the size of the fine will set the stage for some significant jail time, as it seems unlikely that anything else will work.