There were weird games around VHS recordings of designed-for-rental being sold at $250/ea back in the 1980s, with the intended market being video rental shops charging $5/rental and doing 100 rentals to recoup their cost, before a few months/years later the prices for the movie dropped to $20-50 for individual users to buy. Video games usually were expensive up front for hot titles and cheaper later, but rental was a smaller fraction of the market -- with prerecorded video cassettes, rental was the primary market for new releases.
Japan has never (well, since 1868 and probably later -- not sure of when this originated) had this, so a product couldn't be resold. This probably lowers the initial price of some media somewhat (since the author/publisher can depend on future sales, vs. secondary market), but unclear how much of an impact it really has.
(This is all my memory from ~2000 when I ran an offshore datahaven and was at a Billboard music industry conference as they were trying to kill Napster; I assume things haven't changed that much except for the proliferation of subscription services, but it's possible laws have changed too.)