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I don't get it. (1) Why can't HostelWorld do this? (2) Why do they need to? HostelWorld as it was in 2009 was great when I spent a month backpacking in Europe. This app sounds like it'll creep out some people (= attractive women). I got along just fine, you know, actually 'talking' to the people in the various hostels and making plans together. Pub crawls were also a great way to meet people and quickly form friendships. In fact the very idea of using a machine to socialize when you're off adventuring seems very weird to me. My iPhone was used solely to place last minute bookings and to do research (carrying around books is a pain in the ass).
Ok, I wathed the 'how it works' video'. That's how I see it: pre-stalking future hostel guests for creepers - guys who will select the hostel where there are the hot chicks.
The article is interesting but I don't understand why the subject title was changed here and why inbed.me is such a clever name? Maybe there's something I don't see not being English nativespeaker?
Don't worry, it doesn't exactly ring any bells for us Englishmen either.
Traveling is inherently social

It's exactly the opposite for me.

I totally understand your vision of travel. Socialization is not inherent in traveling, you can discover wonderful places without wanting to talk to complete strangers, especially other people traveling like you.