Is this actually true? I don't know. I don't think consumer file hosting services would be viable at their present price points if they were storing every single file byte-for-byte.
Certainly some of the value capture belongs to the company, but if you're not particularly concerned about security it seems like a win-win.
If you are concerned about security, encrypt your files and everyone else with deduplicated files will subsidize the cost of your service.
It's likely referring to iTunes Match which is a paid service that allowed you to upload your own MP3 files to Apple who would then serve it to you alongside any purchased/streamed music.
I believe that by default (but able to be disabled) your songs would be "upgraded" to the master-quality equivalent in Apple Music if they were identical. But then over time artists have been replacing those song with different versions/mixes.
Every distributed object store I've ever seen takes your data, chunks it into a fixed size, hashes it and then distributes copies on multiple nodes.
So deduplication is intrinsic to the architecture and not some business decision layered on top.