I don't care about the ethics here because the ad companies, the parasites they are, don't give a shit about ethics. They track every single possible thing there is to track about a person and sell that information to anyone with a couple of bucks to spend.

Funnily enough, of all websites out there one of the best is still 4chan when it comes to ads. They have 2 banners, one at the top of the page, one at the very bottom of the page. These are static banners, at most a gif, with no tracking pixels or fingerprinting capabilities or any other similar form of horrid, unethical behavior. No embedded ads masquerading as regular content, nothing that blocks interaction on the page, just simple banners that target the site's particular niche like anime or cheap junk from Japan.

But as long as websites aren't using this model of ads and are instead opting for something disgusting like https://fingerprint.com then you won't see an iota of sympathy or care for "ethical" behavior from me.