> 1. The exchange rates are confusing to me. For example, on the page for Chase Ultimate Rewards, I see things like > Exchange Rate (USD) > 2.00¢ : 1.20¢
> How am I supposed to read that? 2¢ becomes 1.2¢ doesn't mean anything to me. I'm assuming it means that 2pts : 1.2¢. Is that right?
In your example of converting Chase points to KLM miles, 1 Chase point equals 1 KLM mile. With a value of 2.00¢ per Chase point and 1.20¢ per KLM mile, this information helps you assess the worth of the transfer in USD.
By clicking on the "Exchange Rate (USD)" column header, you can sort and compare various transfer options. For instance, if you have 100,000 Chase points, you can evaluate whether to transfer them to Marriott Bonvoy (2.00¢ : 0.84¢) or Hyatt (2.00¢ : 1.70¢). Typically, the Hyatt option would be more favorable.
> 2. The Amazon Rewards ratio for miles is also confusing. What does it mean to get airline miles at Amazon? Why is that ratio different than the USD ratio?
Could you please specify the exact page you are referring to? Is it the page for converting Chase points to Amazon Rewards https://www.points411.com/p/chase-ultimate-rewards/ or the page specifically for Amazon Rewards https://www.points411.com/p/amazon-rewards/?
Additionally, could you clarify what you mean by "getting airline miles at Amazon"? Are you referring to transferring Amazon Rewards to airline miles? As far as I'm aware, there is no option for such transfers from Amazon to miles.
> 3. Also, your links have a little arrow (→), which usually means the link will point to another website. But that arrow is on all your links, including internal ones. This made me a bit hesitant to click on any of them at first, because I was looking for more links inside your site.
Good call! Definitely will make the UI less confusing :)