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The 15 Pro and Pro Max (could be renamed to Ultra) will have Thunderbolt transfer speed.

Only the Pro and Pro Max get the 3nm A17 processors.

Better camera and a bit faster.

Probably doesn’t deserve an upgrade every year but every 3rd year should be a nice bump. That’s where I’m at.

I got the "13 Pro Max" at launch, and I feel like I'm not even halfway done with it. Still has plenty of storage, still does everything I want a iPhone to do, and the camera quality is excellent.

I'll probably get the battery replaced at some point, but otherwise, the hardware is solid. I may not need another phone until the 17 or 18 is out.

Well you don’t have to buy it every year
Isn’t that exactly what I said