I feel the same about 90% of stuff I see in this field. As for remedying it, that ship has sailed. Most of CS, AI/ML are all plagued with marketing terms for everything. People either reinvent something from 40 years prior, or stack two existing things, name it something completely stupid, never forgetting "blazing fast" at the start, all instead of a humble combination - preferably concatenation - of the simple base concepts it comprises.