I think their initial goal was sustainable Legos by 2030. I applaud their decision but it seems it’s been hard to materialize. Bummer but I hope they keep pushing.
If they can come up with a replacement plastic that has a lower environmental impact, that'd be great. However, they shouldn't use a less environmentally friendly alternative just because it's not based on fossil fuels. That would just be greenwashing.
Greenwashing, also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.
Green-manufactured LEGO doesn't qualify..
Edit: @beloch: got it, thanks for educating me.
* This is done since a landfill has its own issues, and recycling plastics does not work.
I was a bit confused when the author threw this bit in at the end because it seems silly to think Lego is a contributor to that in any material way.