Its far more important than most of the compulsory stuff you learn first of all, and second, its better to have thr schools manage it and get it done early when its easy to provision all the materials and obviously a car which not everyone has.

Lastly, media literacy is basically (as far as I'm aware) not really compulsory or required for most students. I'm saying it should be. They are the perfect age to learn about how these systems subjugate and weaponize their personal data, emotions, etc