For such a low-volume company, the prices are very ok! Still expensive for budget-constrained buyers of course, but not more than others in their segment. The ability to order without RAM or SSD makes up for any difference as well, buying those aftermarket is a really good deal.

The only ridiculous thing about framework's pricing are the CPU tier upgrades - almost 400 bucks to go from the ryzen 5 to the ryzen 7 is ridiculous.

(Then again, you can just get the ryzen 5 and use the money you saved to upgrade your motherboard a year earlier and get the zen6 / zen7 ryzen 5 motherboard)