So basically Google is sending traffic through servers that will give them a slightly less precise idea of your location.
Count me out. I'm staying away from Google.
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I think the idea is, currently a website owner can get a fairly good idea where you are. What google wants to do is change things so google knows exactly who you are and visited that website and what you looked at and searched for. And the website owners can get that if they pay google. And if they don't they have no idea who or where you are.
Yeah no thanks.
Its very puzzling, my understanding is most people use Google analytics anyway, and anyone serious about it pays them. Do they think they can extract more money from this sector or something? Surely they are the market leaders, unless something changed while I wasn't looking.
Imagine that - you pay Google for analytics and they tell you "oh, its a bunch of people using our free proxy service. It's extra to find out more." Seems real fishy.