Paid marketing content isn’t really relevant. Jobs are being lost left and right due to the overall economy. The only valid takeaway is that BCG consultants are such low quality that a chat bot can improve their productivity. I’d avoid such consultants, but that’s already known.

Additionally, chatgpt is the running joke - full of mistakes and misinformation. Probably appealing to that market segment that’s easily gullible and falls for whatever the running conspiracy theory is popular at the time.