As the article mentions the program might have been a little smoke & mirrors for the stock price, it reminded me the roadster they drove out from inside the semi during the launch took preorders and still has very little chance of ever seeing production.
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Smoke and mirrors is very common at Tesla. The funniest one was their battery swap event, I think it actually got them some extra government funding. They supposedly demo'd it on stage... but didn't think to set up cameras at an angle showing the actual swap?
Then of course there's the "driver is only there for legal reasons" video attempted over multiple days including an accident.
It's interesting how they keep getting away with it compared to Nikola