They have and are nothing if not excessively personal(ized)
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They’re personal to the extent that they track you and try to predict what you want so that they can make more money off of you, but giving you the active ability to select and follow content is different.
Shoulda been more explicit in that. Kagi is super personal(ized) as well, just polar opposite intention and implications
I use Kagi too. I guess it's a different kind of personal because Google will always angle it in a way that they can collect the most info about you to be used to sell more ads, while Kagi doesn't.
It will be interesting to see how Kagi responds to their first subpeona