GPs argument is the opposite of this: it's not about the scammers, but about the legit brands. The same way Pepsi doesn't want to get their ads shown over somebody discussing STDs or something of the sort, they probably also don't want to get their ads shown next to scams, since it makes the product kinda seem like a scam by association.
back
1 comments
It also increases the cost of the ad, though, by introducing more buyer competition for the available slot. And a higher cost per available slot is good for the seller AND for the middlemen involved in the transaction.
Does it increase the cost of the ad? Or does it decrease the cost of ads because the larger number of legitimate products don't want to be there and so are not buying ads at all.
It increases the cost in the short term, and potentially decreases the cost in the longer term.