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Precisely how we end up with a generalization of middle-eastern culture. Pretty frustrating
I generally think history articles are promo material for books or tourist destinations.
They don't really hide that fact. There's a limit to how in depth the knowledge of any history journalist can be on their own, and experts on an issue are going to want payment for their time.

Actual payment costs money, it's much easier to pay them in publicity by discussing a topic they released a book on or area they work at.