Protect the users from misguided legislation.
This is a non issue.
The real issue… stay with me, it’s a lot of words… is that alternative unreviewed or poorly reviewed app distribution mechanisms open a pathway to pervasive abuse via installation of malicious privacy violating apps onto devices of unwitting targets by people other than the targeted device users.
Even outside of school systems, there is a wide variety of virtual desktop systems where office employees essentially get a fresh install of the OS every morning with their files where they should be — because they can't be trusted to manage a dedicated piece of hardware without adding malware.
All Apple is doing is protecting their pockets.
Apple losing 30% fee? Money lost for apple is money saved by people.
Why are you so invested in defending that company's shitty practices?
When someone already paid for their device they should be able to side load apps and use other app stores (without apple taking a 10% or 30% cut).
Are you an apple employee, marketer or investor? I bet that 30% cut on every app boosts their profits, but if people own phones they ahould be able to use them whatever way they want. Without apple taking a cut again just because.
To me this only seems to twist the arms of large companies like epic and Facebook. A small malicious app with thousands of installs can exist completely for free.
The app publishers don't have to choose this new pricing. They can stay with the old pricing, if they stay exclusively on Apple's App Store.
The reason Apple wants fewer app stores is that if fewer third party app stores survive, then there are fewer app stores with questionable or lacking review processes out there hosting malicious apps.
Just to make the connection super explicit for completeness, having fewer avenues for malicious apps is a good thing for user privacy.
There are other better ways to do it, like controlling one app store that has only well reviewed apps, but it seems the EU with the DMA left Apple only this bad way.
Apple gets other benefits from controlling the App Store, beyond protecting user privacy, don't get me wrong. Money being one, but not in a greed sense, but more because mostly that money pays the costs of running the development program, which are huge costs involving many thousands of Apple engineering salaries, which in turn enables the app ecosystem that benefits everyone. Another benefit is they can minimize the appearance of bad user experiences on their platform, to protect their brand, which they have invested a lot in and care a lot about.