It's also lacking "Magical"
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While we're sounding like Steve Jobs: It's also Amazing, Fastastic, Brilliant, Incredible, Wonderful, Great, Awesome, Extraordinary, Phenomenal, Unbelievably great, Gorgeous, Terrific, Super...
s/Unbelievably great/Insanely great/
Edit: Watched the linked video. It appears the iPad was introduced as merely "unbelievably great" as opposed to "insanely great" like the Mac.
Somewhere out there, there must be a scale of Apple hyperbole. I wonder where "insanely great" ranks compared to "unbelievably great", "amazing" and "magical".
Don't forget "automagical"!