You are absolutely right, most home users don't care about power consumption when it comes to desktop computers.
All this negative shilling about power consumption of Intel and AMD desktop CPUs started after Apple ARM processors appeared on the desktop. Apple sells soldered SSD and CPUs with un-upgradeable RAM, and the proprietary SoC is no longer a true general purpose CPU as only macOS can run properly on it. Performance wise also they don't truly beat AMD (and in some cases Intel) processors. This is a huge negative factor for Apple Silicon based hardwares. Thus, the only negative marketing they can do about Intel and AMD processors is based on its higher power consumption.
That said, Intel and AMD will (and do seem) to care about power consumption for their laptop and server segments.