Honestly, this is part of the reason why I don't think Google will be a dominant business in 10 years. Searching the web for information helped us service a lot of useful 'jobs to be done' ... but most of those are now all done better by ChatGPT, Claude, etc.

Sure we have Gemini but can Google take a loss in revenue in search advertising in their existing product to maybe one day make money from Gemini search? Advertising in the LLM interface hasn't been figured out yet.

Google (kind of) feels like an old school newspaper in the age of the internet. Advertising models for the web took a while to shake out.