Sure, you’re telling me the slope is steep compared to being flat, but is it the side of an ant hill or the Himalayan mountains? Both can be very steep, relatively.
https://www.cargonet.com/news-and-events/cargonet-in-the-med...
To quote their media announcement:
CargoNet® has recorded 692 events across the United States and Canada in the third quarter of 2023, a 59% increase when compared to the third quarter of 2022. Like in the second quarter of 2023, much of the increase is due to ongoing shipment misdirection attacks, a kind of strategic cargo theft in which actors use stolen motor carrier and logistics broker identities to obtain freight and misdirect it from the intended receiver so they could steal it. In total, thieves stole over $31.1 million in shipments in the third quarter of 2023.
Why bother with low value products like food and beverages?
Now, a truckload of luxury goods like avocado as given as an example of cargo stolen in the article? I imagine you'd be set for a year of a single heist with less risk than robbing banks and less exploitation than 'honest' work.
It's likely that the ID on the outside of the car is vague enough to imply that there may be high value goods like detergent or alcohol inside. Once the thieves break into a car, they would generally not have time to pick another.